Piracy will never go away. "Nobody's going to pay you for something they can get for free," says Glenn MacDonald, an economics professor at the Olin School of Business at Washington University in St. Louis. The public will keep consuming the content that is for free and will find ways to unlock content that is not for free. In the case of the companies that are distributing films and television, it is nearly impossible to stop piracy. Aside from the copyright holders, which establish new laws to try and stop piracy. This will only lead to, like I mentioned above, people finding creative new ways of getting the content they want.
Sites like the Pirate Bay, which is one of the largest and most famous BitTorrent piracy sites on the Web, gets possibly tens of millions of users a day. Users engage in downloading films and television episodes that are usually hard to find or cannot watch them unless they pay for them. The fact that users get this content for free is the reason film and television companies get so frustrated. However from the users point of view, it’s easy to get and it’s free; so why not? “Piracy won’t go away,” said Ernesto Van Der Sar, editor of Torrent Freak, a site that reports on copyright and piracy news. “They’ve tried for years and they’ll keep on trying, but it won’t go away.” It is true that film and television companies are annoyed that their content is being pirated. Yet, companies should begin to find new ways and start testing new ideas on how to get their content out to the public. Which in the end its still going to get pirated anyway so in my opinion they should just stop trying to fight piracy.
Technology is allowing piracy to spread, such as P2P or peer-to-peer file sharing on the sites using the BitTorrent. Some of these cloud-based technology and web sites allow people to set up automatic downloads. It’s pirating on request, when you want to watch something its only clicks away. Piracy will continue to distribute what the people want and in the end companies can't do much about it.